PDOTCO were tasked with capturing Australia’s best Bronco build in full flight.
Richie from Radius Fabrication has built a reputation over the past decade for creating some of Australia’s most outrageous race cars, street machines, and 4WDs. After discussions at the Melbourne 4×4 Show, he engaged PDOTCO with heads of production Brodie Jackson and Ryan Kestle to develop an extensive body of content featuring his one-of-one Ford Bronco Pre-Runner. From striking imagery and social content to a cinematic narrative feature video, the project was designed to tell the story behind the build and bring it to life on screen.
We began with a series of pre-production meetings to understand what resonated most with Richie in our previous work and how we could translate his passion for building cars into compelling on-screen visuals. The first challenge came quickly — coordinating a multi-day shoot around the end-of-year rush, while also working within the tight window before Richie’s departure for Antarctica.
The shoot unfolded over several days, allowing us to chase ideal light and showcase the Bronco in environments true to its character. From rugged off-road terrain and a motocross track to Richie’s workshop, his actual ‘trophy-cabinet’ garage, and a rustic barn backdrop, each location added a layer to the story — all captured under the relentless 40-degree Australian summer sun.
imagery by PDOTCO and Ryan Kestle
