Bushwakka, alongside a collective of American truck specialists, enlisted PDOTCO to capture their annual American Truck Cruise. The project focused on showcasing the growing American full-size truck scene in Australia and promoting the latest custom builds through high-quality visual content.
Operating with a streamlined one-person crew, PDOTCO documented the day with an emphasis on the variety of builds and the community surrounding the event. This agile setup enabled efficient coverage without disrupting the experience for attendees. The final content captured both the scale of the cruise and the culture driving the growing scene.
Bushwakka and all participating brands were thrilled with the results. The final content was polished, professional, and accurately represented the event as a whole. It successfully captured both the scale of the cruise and the energy of the community, delivering lasting value beyond the event itself.
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