GME partnered with PDOTCO and Frontier Media to create a series of short-form reels showcasing the XRS-660 Connect Handheld UHF CB Radio in its natural environment: out in the field, used by 4WDers while touring, exploring, and communicating on the move.
Rather than studio-style product demos, the focus was on authentic moments—real use, real conditions, and real adventures. The content was designed to show how the XRS-660 fits seamlessly into off-road travel and outdoor lifestyles.
We showcased the handheld UHF in action during touring and 4WD scenarios, embedding the product into genuine adventure narratives. The edits followed the flow of the trip—from convoy comms to quick stops and camp setups—allowing the radio to be seen as a practical tool, not a featured prop.
The reels were edited with a fast, natural pace suited for social platforms while keeping the visuals grounded and believable. We avoided heavy technical explanations and minimal overlays, opting instead for clear, confident storytelling that reflected how the product is actually used in the wild.
The finished reels positioned the XRS-660 Connect as a trusted companion for touring and off-road travel. Viewers could immediately relate to the scenarios and see themselves using the product on their own trips.
By prioritising authenticity and context, the content strengthened GME’s connection with the 4WD community. The reels delivered high engagement, strong brand alignment, and a set of assets that feel at home wherever adventure content is consumed.
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