Toyo Tires Australia - Built to Roll

About the Project

Toyo Tires Australia partnered with PDOTCO to take full ownership of their social media and content creation. The objective was to build a consistent, high-quality presence that reflected Toyo’s performance-driven DNA while staying connected to real drivers, builds, and adventures.

PDOTCO operates as Toyo Tires Australia’s go-to content team. We manage everything from creative direction to execution, ensuring the brand shows up with clarity, confidence, and consistency across all social platforms.

Our Approach

We deliver an end-to-end social and content management solution built around regular shoots, strategic planning, and platform-specific execution. Content spans product, lifestyle, events, and community, capturing Toyo tires in real-world environments rather than controlled studio settings.

PDOTCO manages the full social ecosystem, including:

  • Strategy & creative direction

  • Filming & editing

  • Content scheduling

  • Ongoing optimisation across Facebook, Instagram, and TikTok

We also handle community engagement and day-to-day management to ensure the brand remains active, responsive, and aligned with audience expectations.

Project Outcome

Toyo Tires Australia now runs on a dependable content engine that supports long-term growth and brand recognition. Social channels remain visually strong, relevant, and consistently active without placing pressure on internal teams.

The partnership has strengthened Toyo’s position within the performance and off-road communities. By combining authentic storytelling with disciplined execution, the brand continues to build momentum and stay top of mind where it matters most.

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Ready to bring your story to life?

Let’s talk about what you’re building and how we can help bring it to life.

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How it Works...

Start the conversation
Tell us about your goals and what you’re looking to achieve. We’ll get to know your brand, understand where our expertise can help, and see if we’re the right fit for your project.
We shape the plan
We’ll review your brief or chat notes, then come back with ideas, timelines, and a clear next step. No fluff, just clarity.
Create and deliver
Once we align on direction, our team handles everything — from pre-production to post — so you can focus on your brand while we bring the story to life.